Action Ski Shop was opened in 1995
by Dave Anderson. He ran the shop for three seasons. He sold the shop to Dave and Cathi McIntosh in February 1998. Sixteen years later, Dave and Cathi are still here.
Action Ski Shop prides itself in offering
great customer service. If you ever have
a bad experience, please let us know.
We will take the employee who treated
you badly outside and execute him or
her in front of you and your children.
I know this sounds harsh, but believe
me when I say that your children will never misbehave again.
Over the years we have expanded our operation by opening a store next door that has everything you could need. It is geared towards
towards snowboarders, but offers gloves,
goggles, outerwear, and much more. Be sure and
visit Boarderstop when you stop at Action Ski
Dave and Cathi invite you to come to our store
and see why we have been voted Best Ski Shop
starting in 2003 and now again 2012.
In 1959 the NM state highway department began building a road to the top of the Sierra Blanca peak. They're mission was to enhance the tourism market for this area. In 1961, Robert O. Anderson invested over 2 million dollars to build the ski area. He was a wealthy oilman who lived close by and wanted to do his part to help this area prosper.They named it Sierra Blanca Ski Area. After just two years he sold the ski area to the Mescalero Apache tribe. They have owned and managed it ever since.
Today the ski area is appropriately named Ski Apache. This year marks a new era for the ski area. they are replacing three of the eight ski lifts with new, modern lifts that are safer and faster. The old 4 passenger gondola that took millions of people to the top for over fifty years is being replaced with a new 8 passenger gondola that will get you to the top in half the time.
They are also replacing the Capitan lift and Lincoln lift. These three lifts will cost over 15 million by the time they are completed. The completion date for the lower lifts is around Thanksgiving and the Gondola is to open by the Christmas holiday rush, weather permitting.